We’re Louis and Mishari — best friends for over a decade, and the founders of Fated.

Our story began around 10 years ago, rooted in a friendship that has grown into something more like family. Even when life pulled us in different directions — like when Louis moved to Germany at 16 — it didn’t create distance; it brought us even closer. That connection is the heart of Fated. We kept creating together, sharing ideas, and supporting each other from across the globe. That connection became the foundation of what we’ve built today.

Fated was born during a time in our lives when everything felt uncertain. We were both standing at a pivotal place in our lives, feeling the pressure to follow a conventional path — university, a “real” career, something “safe”. But none of that felt right. What did feel right was creating. Building something of our own. Taking a risk on the things we truly cared about.

Although we came from different backgrounds our creative roots naturally complemented each other.

Mishari grew up surrounded by fashion — his mother founded her own clothing label 15 years ago and shaped it into something special. Being immersed in that world sparked a deep appreciation for unique design, fabrics, and expression. Louis, on the other hand, has always been passionate about music, film, and visual storytelling. Creativity has always been his language — a way to connect, communicate, and express.

Fated is where those creative worlds meet.

We're not interested in following trends or doing what’s expected. Every piece we design and every visual we create comes directly from our perspective — raw, honest, and personal. We want Fated to reflect the things that inspire us: art, culture, music, film, and the people around us.

The name Fated came from a time when we didn’t know exactly where we were going — but we believed in the direction our passions were pulling us. It’s a reminder that clarity often comes through the process of doing. That by following what feels true, you find where you’re meant to be.

That’s where our motto comes from:
Passion Forms Purpose.

To us, Fated is more than a brand — it’s the product of a decade-long friendship, shared ambition, creative risk-taking, and choosing to build something meaningful instead of following the script. We’re proud of what Fated has become — and this is just the beginning.